Details: Some projects I’ve worked on have been design comps only, as can be seen in the NVHIE and Rotary site designs. Occasionally this work has included creating or editing branding/logos. Other design work, like the Tusker TV example was created as proof-of-concept to give the client an idea of what the project might entail before development begins.
NV Health Information Exchange Design - Homepage
NV Health Information Exchange Design - Subpage
NV Health Information Exchange - Logo
NV Health Information Exchange - Logo Drafts
Discology - Logo Design
Tusker trail - 'TV interface'
Rotary 5190 - Site Design
-
NV Health Information Exchange Design - Homepage
Responsive WordPress site design for non-profit organization to facilitate sharing health information in-state. -
NV Health Information Exchange Design - Subpage
Designs were not implemented due to funding. Design package provided in approx. 1 month. -
NV Health Information Exchange - Logo
Request: Use NVHIE color scheme, a standard font, and reference the N. Nevada landscape. -
NV Health Information Exchange - Logo Drafts
Samples from the design process that were not chosen. -
Discology - Logo Design
Local, Egyptian-themed CD seller; logo still in use. -
Tusker trail - 'TV interface'
The request was for a Netflix-like interface to use within their existing site and display YouTube videos for various categories. -
Rotary 5190 - Site Design
Pro Bono work to create a responsive design that would more easily show a) what the rotary club is, b) where to find one locally, and c) increase membership leads.
Details: During the course of a project, I’ve often created marketing or wayfinding banners for layout purposes that are provided in addition to development deliverables within a larger project. The following are examples of various formats and uses of these banners.
E-commerce Banner
Horizontal Award Web Banner
Vertical Award Web Banner
NCET Web Ad
Site banner for wayfinding
Small call-to-action for sidebar
-
E-commerce Banner
Sales banner to emphasize the product and encourage users to click through for purchase. -
Horizontal Award Web Banner
Horizontal version of a banner used to promote an award won by the company. -
Vertical Award Web Banner
Vertical version of the same banner. -
NCET Web Ad
A small online ad to promote an expo attended by the company. -
Site banner for wayfinding
Used within a site to guide users to alternate means of viewing similar information, i.e. events. -
Small call-to-action for sidebar
A conservative design as well as copy for a small sidebar call-to-action mock up.
Details: Examples shown here include a flyer and sign for use in a local charitable bike ride, and a two-sided marketing/sales brochure. The brochure is used as a background graphic in Word so that numbers can be inserted as necessary by the sales team, per client.
Sales Brochure Front
Sales Brochure Front w/ Editable areas removed
Sales Brochure Back
Edible Pedal 100® 8x10" Flyer
Edible Pedal 100® 24x36" Sign
-
Sales Brochure Front
A brochure designed to illustrate where a company's website might have areas to improve on. Scoring is highlighted while more detail is provided in descriptions of the various scoring areas. -
Sales Brochure Front w/ Editable areas removed
Color-scheme used to guide the eye down to the final score. -
Sales Brochure Back
A detailed description of what the various rankings mean within each area. Icons used to provide continuity/context to each section. -
Edible Pedal 100® 8x10" Flyer
Volunteer work; 3rd year of the bike ride. Concept: Make flyers eye-catching with important details the largest, but also accommodate request to include extensive ride features (make smaller to be viewed closer up. -
Edible Pedal 100® 24x36" Sign
Volunteer work; 3rd year of the bike ride. Expanding same details of the flyer up to a larger canvas, viewed from further away.
Details: In addition to standard formats above, I’ve also had experience with handing off design work to an agency (Edible Pedal 100 Jersey art direction) and producing artwork for a local LED billboard ad (Lesson learned: while light background colors make dark text stand out, it blinds drivers at night!).
Edible Pedal 100® Jersey Art Direction
Art Direction Result
Billboard
-
Edible Pedal 100® Jersey Art Direction
Concept: Lighter color at the top (less heat/light absorption as the sun rises on the ride), and darker colors at the bottom (slimmer waist). -
Art Direction Result
The jersey design returned to the organization. -
Billboard
Design for local dance troupe featured on digital billboards.